About Me

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I’m Elyssa, a Canadian beauty blogger.  I’m going to help you figure out the best makeup and skincare products for you so that you don’t end up breaking the bank!  I get it, the world of makeup can be overwhelming and everyone is different when it comes to beauty products.

Why Did I Start Beauty Reviews Canada?

The reason why I started Beauty Reviews is because I had so many people asking me the products I use on my face as my skin visibly improved.  I have always loved makeup but then my love of skincare began to creep through.  Have you noticed in the last two years or so skincare has exploded?

Why I’m Qualified To Talk About Makeup and Skincare

Let me tell you why I’m qualified to be a leader in the beauty community and provide my Canadian perspective on makeup and skincare.  I am a wealth of knowledge and my friends come to me for beauty and fashion advice daily.  Ever since I was a teenager, I have loved sitting in my mother’s vanity and asking her what each product does and admiring her while she gets ready for the day.  I read blogs, magazines and pay attention to how beauty is shaping our culture each year.

How I Approach Trends and New Product Launches

I also pay attention to new products and trends that are hot from big beauty brands but I don’t always jump on the bandwagon.  Let me explain:  I love new product launches from my favourite brands but I question each one and I am cautious about my spending.  We have too much choice especially when it comes to makeup and skincare so I’ll be the one giving you my opinion on if you REALLY need that $30 lipstick.

You’ll also see a lot of luxury products but that doesn’t mean I’ll ignore drugstore beauty as well. I love drugstore products and always look for drugstore and luxury dupes so you don’t always have to spend as much money to look great!

I also product hunt a lot of different retailers which is what a lot of Canadian Beauty Bloggers do too! Since we have stores such as Sephora and Shoppers Drug Mart, I always try to get you the best deals or figure out if you can get the same product elsewhere and max out on the points.

My Opinions as a Canadian Beauty Blogger

Also, if there is every a beauty review that you disagree with – always make sure to voice your opinion in the comments section. As someone who values honesty – I’m happy to address all product concerns. As many other beauty bloggers love to post about great brands, I want to be sure the brands I’m coming to you with are relevant and truthful.

More about me? I do work in digital marketing for some big retailers and I have been in the industry for 12 years.  I also love working out, eating healthy and fashion.  In fact, I worked in New York City for one summer of my life before I got into marketing and I always thought I’d end up in the fashion world.  I also write a lot of digital marketing articles which you may find interesting if you’d like to follow me on Medium.

I would love it if you would follow me on Social Media and see what I’m up to on a daily basis!


Beauty Reviews Canada